Why Implement LPM? More Good Reasons… and Bad

Monday I commented on reasons for working on a Legal Project Management program, starting from an interesting post by Greg Lambert at 3 Geeks and a Law Blog.

I wrote about the jumping-off-the-cliff-together issue and the question of what, exactly, an organization might be implementing.

Here’s a third question Greg Lambert’s piece raises.

Problem #3: Why Are We Doing This?

Greg Lambert suggests the “powers that be” in a firm ask these questions:

  1. Would making this change fulfill the needs of my clients? (would the results of implementing LPM procedures matter to my client?)
  2. Would implementing LPM procedures make my firm more competitive in keeping existing clients and attracting new clients? (would the results [of] LPM procedures matter to the business development and client relations of the firm?)

I think these are fair questions. He suggests that the speakers he heard at that conference weren’t approaching the questions this way. I wasn’t there, but I do think these are good questions.

These questions embody two key principles of Legal Project Management:

  1. View issues through the lens of client value.
  2. The business metric that matters above all others is repurchase intent (retention).1

That’s right — effective Legal Project Management focuses on the long-term relationship with the client. There are lots of rules and tools that can help you get there, but you have to be going in this direction for them to matter.

Client value. Repurchase intent.

Do those things matter to you? If not, my company may not be the ideal place to turn for Legal Project Management training. [Shameless Plug:] However, if you want to make a difference to both clients and the firm itself, please give us a call and let’s talk about what Legal Project Management really means. [End Shameless Plug.]

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1As I’ve said before, law can be a noble profession, but you practice law within a business framework if you’re in a firm or law department. “Business” is not a dirty word. (These days, “going out of business” might be; LPM can help avoid such an outcome, though that’s not the main reason to look into LPM.)

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